[Article] Using NLP in Business

At the Association for NLP Conference in 2019, a woman approached our stand. She paused for a moment to read our banner, then looked me in the eye and said, “I didn’t realise NLP could be used in business”.

It’s difficult to say which of us was most surprised!

I quickly recovered my state (of course!) and we had a brief conversation. The woman actually wasn’t greatly interested in how NLP is used in business because she was a therapist. Fair enough. She made me think, though. I couldn’t help wondering how many people had learned NLP as a personal development tool and hadn’t realised how valuable it is in business.

Start with the basics…

If business needs people to be focused and productive, needs employees to put their energy into achieving goals, what better tool than the Well-formed Outcomes pattern? It’s far superior to SMART goals, because it flushes out the secondary gains and focuses our attention on what is under our control. If you manage other people, ensuring they have well-formed outcomes will make a big difference.

Most people have to interact with others as part of the working day, so everyone can benefit from learning about Rapport, Pacing and Leading. Actually, let’s go right back to the most fundamental principle – the map is not the territory. Respect for alternative maps of the world is vital in a diverse workforce. It’s all very well having an exemplary Diversity and Inclusion policy but if nobody knows how to communicate with people who think differently from themselves, you’ll never see any real benefit from the diversity.

Becoming more sophisticated…

Even a rudimentary knowledge of the Meta Model can be an asset for anyone at work. Just recognising the extent of deletion, distortion and generalisation that goes on in an average business meeting and being able to intervene with a well-chosen question can defuse disagreements, avoid misunderstandings or even save money. And knowing something about the Milton model can help you avoid putting your audience to sleep in an important presentation!

I could go on. And on. Every time I teach NLP Practitioner to the kind of senior business leaders that are my audience, I’m delighted to hear how they take the tools and apply them in their own environment. Often the applications are completely new and go beyond the examples given in the classes.

The reality is, a lot of business leaders are using NLP. But now I think of it, it’s not really surprising that people don’t know about it. They tend not to talk about it and when it’s done well, it’s practically invisible.

If you’re interested in finding out more about all these techniques – and the tremendous benefits they can bring to your working life and career – you might like to take a look at the Brilliant Minds Executive NLP Practitioner Training.
You’ll find all the details here: https://www.brilliantminds.co.uk/executive-nlp-practitioner/

[Video] Mindset, Mindfulness and Mental Health

I started my career as a manager in the retail sector. I quickly realised that the keys to leadership lay in keeping my team happy. If my people were happy, they looked after customers well. If the customers were well looked after, they spent more money and came back more often. Simple!

When I moved on to an office-based role I found that most managers were less concerned about the emotional state of their people and more concerned about the work that was being done. Or not. Because I was in the habit of paying attention to the well-being of my team I carried on and was rewarded with the insight that it was still true – if my people are happy, they get better results.

You probably knew that. But do you know how to keep your people consistently in a positive mental state? What about doing it for yourself?

These past two years have tested everyone’s emotional resilience – mine included. There are a few key practices I’d love to share with you because they support mental wellbeing. Keeping yourself in a good frame of mind is possibly one of the most important responsibilities you have as a leader.

[Video] Four ways to increase business results with Neuro-Linguistic Programming

The main reason I’ve carried on using – and discovering more about – NLP nearly 30 years after getting my Practitioner certificate is that it is central to my toolkit for working with clients. It’s not all about one-to-one coaching, although NLP is a great set of skills for any coach. There are many other ways that NLP thinking can contribute to business success.

In this session, I’m sharing four key areas where the application of NLP principles and techniques elevate business results easily. I have lots of real-life examples of people who have reaped the benefits of applying an NLP approach to their business outcomes. When you understand the results that can be achieved, you’ll start to make connections for yourself.

[Video] Six things you probably need to know about Neuro-Linguistic Programming

Even if you’ve already decided that NLP is a load of b***ocks. Even if you’re already certified as a Practitioner of NLP.

There are some things you might not know about NLP that will make a difference to you. NLP isn’t new. It’s been around for 40-ish years and has gone through stages of attracting attention, sometimes for good reasons, sometimes not, and stages of fading into the background of the learning and development agenda.

I first started learning NLP in 1992 and I’m still finding that the fundamentals of NLP are my best tools for achieving results in a wide range of situations with my clients. As a certified Master Trainer of NLP with an international reputation, a National Training Award and 25 years in business, I’d like to share with you some useful facts about NLP and debunk a few misconceptions.