Attention: Business Leaders, Managers, Coaches, Trainers, Technical Experts

LAB Profile Practitioner Training

“People are not pigeons!”

Do you want a way to understand individuals…

…without putting them in ‘personality pigeonholes’?

There’s no denying the popularity of personality profiling.  Tools such as MBTI, Strategy Insights, DISC and TalentQ have all been useful to countless trainers and consultants around the world.  Understanding personality is vital in both personal and professional development.

Using a profiling tool can be invaluable in:

  • Improving communications
  • Team working
  • Career decisions
  • Delegation
  • Training design
  • Coaching programmes

…and many other areas.

But, if you’re really skilled in using any of these tools and you’ve gone beyond the immediate impact of the model, you’ll  know as well as I do that they have their limitations.  Sometimes the results can be frustratingly inaccurate or need a LOT of interpretation to deliver value to the client.

In my experience, there are three main problems with most personality profiling tools:

1. The ‘test-retest’ reliability of most profiling tools is woefully small. I say this with confidence because I studied personality tests as part of my degree.  You get varying results because every instrument is highly sensitive to the mood of the person completing it.
That means you can’t rely on the accuracy of a test – it will give you a different response every time you do it.

2. The conventional means of administering a personality test is through a questionnaire (usually on-line) completed by the candidate.
Which means that the ‘instrument’ reports what the person thinks of him or herself – not what anyone else experiences. Actually sometimes, it’s worse than that, sometimes it reports what the person wants other people to think of him or her because the answers reflect a ‘guess’ of what  is the ‘right’ answer.

3. Most profiling tools work on an assumption of underlying personality driving behaviour – a personality that doesn’t change.
Whereas, in reality, you and I know that a person can behave quite differently in different situations. But the instrument reports an average of the person’s behaviour over time.

In other words, most personality profiling tools tell us:

What the person thinks and feels TODAY about his or her AVERAGE behaviour over an unspecified period of time.

What they don’t tell us is…

  • How do other people experience this person in a particular situation?
  • How does this person behave in a specific set of circumstances?
  • How can we detect patterns in behaviour without using a profiling tool?
  • What language can you use to connect with this person so that he really feels that you ‘get’ him?
  • What is the best way to influence this person in this context?

Don’t get me wrong…

…I’m not saying conventional profiling tools are useless. It’s just that the information they yield is so general it doesn’t help much when the chips are down and you’re facing an important negotiation. Or a tricky performance appraisal. Or a major sales opportunity with a new client.

And I wouldn’t draw this to your attention if I didn’t have a viable alternative to offer you:

The Language and Behaviour (or LAB) Profile

The LAB Profile is a totally different kind of profiling tool:

  • It works on your observation and experience of the person you want to profile. NOT their self-perceptions.
  • It uses the hidden patterns in everyday language and behaviour that are the key to really understanding what makes someone ‘tick’.
  • It recognises that a person can behave differently in different contexts. AND reveals the clues to identifying when a person has mentally shifted context, even if everything else seems the same.
  • It helps you make sense of a person’s reactions, even when they seem to be acting ‘out of character’.

This is your opportunity to discover the LAB Profile and how to use it to increase your influence, to inspire and motivate the people around you and to create deeper, more meaningful connections with the people who matter to you.

What is the LAB Profile?

LAB stands for Language And Behaviour.  Literally, the Profile is a set of questions, used by an expert interviewer (that could be you after only 3 days of training) to decode the structure of thinking and communication that underlies a person’s behaviour in a specific context such as work, learning, playing sport or making a presentation.  Once we have the answers to the questions, we can predict what kind of language and behaviour the person will use.  Which means that we can communicate effectively with that person.

Here’s a video clip of me using the LAB Profile with Mary, who works with me.  You can see that it can be done quite conversationally.  The real value comes at the end, when I feed back to Mary what I’ve discovered about her preferences at work.  Watch her reaction to being so completely understood:

What the LAB Profile can do for you…

Someone once said that you don’t get what you deserve in life, you get what you communicate. Being able to communicate differently with varied individuals and audiences is a key business skill.

This 3-day training programme will enable you to detect the patterns of language and behaviour that motivate others and help you learn the language to maximise your impact and get results.

It will give you a simple way of discovering (and implementing) a variety of ways to:

  • gain people’s interest and commitment
  • suit differing preferences for being informed and making decisions

When we asked previous attendees what they thought the benefits of the programme were
- in a nutshell - they told us...

You can better understand the people you interact with and predict what they are or are not capable of.


The course will help you understand insightful and fundamental aspects about your team/company culture, which could be a game changer in better understanding and creating change in the team.


When you learn about how people are wired for their patterns, you’ll understand your limitations in communication and influence how you can get better results by rewiring your communication. LAB can be easily weaved into coaching, finding right fit career, improving gaps in communication.


A user-friendly yet powerful tool which can be easily applied in all situations at work and in our lives.


You will really learn more about why people behave in a certain way.

Cheng Keong

LAB Profiling tool allows you to understand how a person thinks and behaves. This understanding helps build a better rapport and deeper relationship with others.


We are able to understand traits about ourselves through the use of a systematic tool as well as discover about others, thus helping to have more meaningful relationships at work or any context that we wish to apply in.


Personal transformation and shift for oneself.


You can never really know about yourself, much less about other people. These tools help to uncover your work patterns; what drives you or makes you tick and learning about others will definitely help in your work life too.


It’s a practical way to find out the motivation of the people you interact with and increase the buy in easily.


Practical lesson on profiling yourself and others. Fun and engaging.


Understanding each other’s motivation traits and working traits can enhance ability to work together and reduce tension. It is a good tool to recruit for the company and it can help identify and align your values.


LAB is a method to profile a person so that s/he understand how to better communicate, influence towards an objective.


The programme helps in engaging the right clients in the right direction and knowing better what exactly they are looking for.


People typically act and react in work situations. This gives you information you can use to understand others and ultimately become more productive.


Effective communication starts from understanding yourself and then understand others this course will equip you to enable your effective communication.


This is a life changing experience. It help me change my negative ones into positive.


This course allows us to understand us and others better to increase communication, reduce misunderstandings and create more impact together.

Yuan TIng

Understand yourself and others in the relevant context, and being able to communicate and influence in a positive way.

Yee Sin

This is a fun and learning experience. Not a moment bored or disconnected from trainer.


To improve our lives, we need to increase our self-awareness and LAB is a tool for that.


It is a tool to diagnose the behaviour profile of a person in a specific context and how you can better communicate with them.


The tools that may generate more sales and increase buy-ins to your business.


The way it works that makes it so straightforward to learn and use

When you master this set of easy-to-learn questions, you gain an insight into:

  • how people get excited about something and
  • how they make use of information provided to them in order to become convinced of a particular course of action

The questions can be used in an informal/casual conversation, or as a formal questionnaire/survey of individuals and groups

That resulting insight can then be applied to communicating with a particular individual or with groups of any size and variation.

Absolutely no pigeonholes!

The LAB Profile is a form of personality profiling tool, yes, but it’s a whole lot more as well. It will help identify traits of individuals and groups, but one key element of the LAB Profile is the recognition that traits are contextual.

Whilst other profiling tools have a tendency to place someone in a ‘box’ of behaviours and approaches, the LAB Profile acknowledges that an individual’s traits may well change from one context to another. The beauty of the LAB Profile approach is the ability to track those traits from context to context.

The LAB Profile can be used in all manner of circumstances

Here are just a few examples:

  • Establishing a deep level of rapport with individuals and groups
  • Reducing the stress and strain involved in organisational change
  • Reducing the sales cycle time and increasing customer satisfaction
  • Designing powerful marketing and advertising campaigns
  • Recruiting the best people matched to the requirements of a job
  • Improving the performance management of individuals and teams
  • Improving the coaching relationship and results achieved
  • Creating high performance teams by managing people’s strengths instead of suffering from their weaknesses

What you take away when you undertake this training

After three days of training with me (a Certified LAB Profile Master Consultant/Trainer) with lots of practical exercises and personal feedback, you gain an understanding of:

  • The 6 Motivation Triggers that people need to get excited about something
  • The 8 Working Traits that describe how people process information, the environments they need to be productive, their response to stress and how they become convinced
  • How to discover the traits for an individual or group
  • The types of language to ‘speak’ to the differing traits
  • How to apply this tool to any communication context

You also have the opportunity to be accredited as a LAB Profile Practitioner.  All you have to do is demonstrate that you can correctly ask the LAB Profile questions, identify the patterns associated with the answers and give clear feedback.

I promise you that once you’ve mastered the LAB Profile, you’ll wonder how you ever influenced anyone without it.  It really does take the guesswork out of your interactions with other people.  So if you don’t want to waste any more time wondering what REALLY makes people tick…

“When I first signed up to the LAB profile training I had a vague idea it would be useful for recruitment. On completing the course I now know it can be used for so much more. I found the course interesting and learnt a lot more about myself (even being surprised by some of the strange things I do sometimes). The pace was very good and the profile is actually at its core very simple although I can imagine spending a long time perfecting it.

I thoroughly enjoyed the training and would highly recommend it to anyone. To me it seems like an ideal tool to improve recruitment and I think everyone should be using it. I’m itching to get back to work and start using it to profile my team and help to better understand them and their communication and behaviour.”

Rob Keast

Director Support Services at Spirent
“The 3-day LAB Profiling course has given me a deep understanding of the uses for the technique and the confidence to go out and use it both personally and professionally.

I found the environment very open, supportive and conducive to learning. I certainly got what I wanted from the course.”

Joe Hacker

CRM Professional
“I spent 3 hours on my Master Practitioner’s course looking at metaprogrammes.  It was a joy to spend 3 days looking at how the LAB process works.  It will add real and genuine value to my work within my own business and in my associations outside as a coach.

Investing in understanding contextually how people are is an invaluable skill.  It’s been great fun!”

Simon Rycroft

Business Owner
“The LAB Profile has provided me with a practical way of applying my knowledge of metaprogrammes in a given context to both better understand an individual’s motivation and style of working and develop their understanding of self in real time.

I am now convinced that LAB Profile can make a valuable contribution in the context of career coaching”

Denise Potts

Executive Coach
“Having used metaprogrammes for many years in NLP training and coaching I never imagined how much I would learn and discover in this training.  In fact I now don’t think I ever properly understood metaprogrammes until now!  Not had I realised how useful this could be as a profiling tool to support coaching and self-discovery.  What had the most impact for me was how important the ‘context’ is and how much the patterns can change with different contexts.”

Peter Jefford

NLP Trainer and Coach
“I have been able to do a Sales Training for a leading insurance firm here in the Philippines, using the LAB Profile concepts and techniques that I learned from Dianne.

They were particularly amazed with the Motivation Direction Trait as it specifically pertains to insurance as a product. The feedback was extremely favourable and they are looking for more training, branching into other applications of NLP”

Ben Ampil

Managing Director at Amplius Management Consultancy
“Dianne Lowther is indeed the bearer of a brilliant mind. I have watched her facilitate, coach and inspire others to perform. Her work is elegant and effective. With few words she gives others insights and skills to work better with others, use their own abilities more effectively and live with confidence and compassion.

I highly recommend Dianne as a trainer and coach, and all round wonderful human being.”

Shelle Rose Charvet

``Queen of LAB Profile``

Certification details

Certification for this programme is in partnership with Shelle Rose Charvet, international expert on the LAB Profile and author of the best-selling book, ‘Words that Change Minds’.  Certificates are issued jointly by Brilliant Minds and Success Strategies (Shelle’s company) and signed by Shelle and me, Dianne Lowther.

The venue

Environments are important, so we’re offering this programme at the beautiful Ettington Park Hotel in leafy Warwickshire.  It’s about 10 minutes away from the M40 but once you enter the magnificent park, you’ll get the sense of stepping into another world.  A world where time goes at a gentler pace and you experience the mental space that’s often missing in your busy workday.

Dates for your diary

24-26 March 2020


The cost of this programme is £1200 + VAT per person.  Fees include lunch and tea/coffee all day.  Overnight accommodation is not included.

How to book

Click the button below to reserve your place and pay in full online now. Payment will be taken via Eventbrite.

Or contact my PA, Sharon Smith to book your place. You can pay by credit/debit card or request an invoice. If your organisation uses Purchase Orders, please quote the PO number when you book.

Sharon can be reached by email:
Or by phone: 01480 861569

Any questions?

If you would like to book a call with me to find out more, simply call Sharon on 01480 861569 and she will get you straight in the diary.