…the Brilliant Minds way
What is Organisational Culture?
“The culture of an organisation is the sum of all the interactions between people in relation to the business of that organisation.”
Which means that historically it’s been difficult to describe and even harder to change.
At Brilliant Minds, using the Language and Behaviour (LAB) Profile, we can profile the organisation culture and create a behavioural description not only of the present culture, but also of the culture you want to create. This means we can easily describe the behavioural changes that will shift the culture.
With that behavioural description of the changes required, we can provide your business leaders with the strategies to encourage the new behaviour you want to see and to shift away from old patterns using simple everyday interactions and conversations. It’s often the case that the culture varies across different departments or areas of the business, so these strategies can be tailored to the specific needs of divisions or departments or even individual teams.
We can also help you design the communications that might be useful in setting the scene for the changes. This is not a consultant-heavy process – some of our clients have been able to achieve the shift in culture they wanted with only a few days input from us.
Here is a typical process…
Here you will see the overall structure of the process, which can be applied to any organisation and customised to meet specific objectives. That doesn’t mean it’s exactly the same every time, just that there are certain key elements that are included.
Phase One: Current Culture
- Profile business leaders (up to ten people)
- Profile the culture of the business or each part of the business
- Analyse Employee Engagement survey (if available)
Output from this phase: description of the current culture in behavioural terms including attitudes to change and ability to adopt new procedures.
Phase Two: Target Culture
- Review Mission, Vision and strategic plan
- Workshop with business leaders to design the target culture and describe it in behavioural terms
Output from this phase: description of the target culture in behavioural terms
Phase Three: Identify Changes Required
- Analyse the gaps for each area within the business
- Prioritise the changes
Output from this phase: list of specific behavioural changes required in each area of the business
Phase Four: Psychological Strategy
- Overview of the strategy for change
- Create specific messages
- Provide training and coaching for business leaders
- Re-visit Employee Engagement Survey
Output from this phase: complete Psychological Strategy to produce the behavioural changes and create the desired impact on culture
Phase Five: Test
- Re-profile after 6 months and 1 year.
Output from this phase: Evidence of success
If you’re thinking that looks like a long process…
Let me reassure you, not every organisation will need to work through all five phases.
On completion of Phases One-Three we review with you and agree the next steps before you commit to the next Phase. Our level of involvement after Phase Three varies depending on the size of the gap, the internal capability to create the strategy and deliver training or coaching.
Our aim is to take the mystery out of shifting the culture of your organisation and provide you with easily evidenced activities for the business leaders to implement as part of their normal daily routine.
Your first step…
We would like to meet with you to talk about what your business needs and how this process can help.
Contact my PA, Sharon Smith to arrange a confidential call to discuss your organisational culture and how to bring a new culture to life that supports your business goals and strategy. Calls are complimentary and imply no obligation.
Sharon can be reached by email: firstname.lastname@example.org
Or by phone: 01480 861569
We can see the results, too: we’ve been given very positive feedback from the teams that we support, and we can show concrete data that show significantly improved productivity across the team. Without your support this would all have been much harder work, if it had been possible at all.